It isretractable highlighterand coloring gel pen made us one of the writing instrument suppliers of Wal-mart. We D&S stationery started the business with Wal-mart for the first timein a buying trip in 2013. In that time Wal-mart was upgrading their privatelabel image. Among all the manufacturers of writing instruments in China,D&S¡¯s products competed with all others and gain Wal-mart buyer¡¯s Favor. Istill remember the buyer said: I finally find something that could compete thenamed brands. Later on we realized the named brands are Sharpie and Zebra.
It is out of expectation that Wal-mart buyerplaced 3 million dollars order and chose our 4 items for BTS sales, of whichthe retractable highlighters and retractable markerstook proportion greatly which is 5 million pieces.
The BTS sales proved the buyer¡¯s choice wasright. D&S¡¯s products played as a dark horse. 90% of each item were soldout. It is remarkable to Wal-mart BTS sales compared with averagely 70% sales.
For D&S it is never being good fortune andluck to compete the international brands such as Sharpie, Zebra and so on. Ittakes years to polish a good product and make it shine. Retractable highlighteris one of them. The decent design and superior quality played an importantrole. To achieve the perfection of resistance of air loss in assembly pipeline,D&S designed a 20 processes of test and adjustment. The retractablehighlighter was so popular that it was put into Mini Tray promotion area.Moreover, it becomes Wal-mart¡¯s everyday product.
Ifretractable highlighter knocked the door of Wal-mart BTS, the coloring gel pentakes a room in coloring pen family. In the market, Faber Castle is known ascolor pencils. Crayola is known as crayons. However, there are no named brandsbeing known as coloring gel pens. Early in 2005 D&S stationery took thechance to develop a new product - the coloring gel pen which comes with themost unique colors of the world including Glitter, Metallic, Neon, Pastel,Neon& Basic and 20 unique and patented show cases and display stands. Inlate 2014, coloring pens have become popular and now coloring is a trend . Notonly children enjoy themselves by coloring a beautiful picture, but also theadults do the same thing. Wal-mart¡¯s buyer decided to push our coloring gelpens hard to BTS sales when he saw the pop-up case for the first time. The caseis well designed to carry the pens as well as displaying function.
WeD&S are proud to say we have build up a solid business with Wal-mart andhas become an important Cooperation Partner and reliable friend.